Globes 16-7-2012

Pelephone offers NIS 99 monthly unlimited calls – for one year
The mobile carrier’s plan includes unlimited calls and SMS, and up to 1 giga Internet access. After one year, the plan’s price will rise to NIS 119 per month.
16 July 12 15:08,

Pelephone Communications Ltd., the mobile arm of Bezeq Israeli Telecommunication Co. Ltd. (TASE: BEZQ), is matching its new rivals with the launch of a new unlimited plan at NIS 99 per month. The plan includes unlimited calls and SMS, and up to 1 giga Internet access. After one year, the price of the plan will rise to NIS 119 per month.

Pelephone’s offer comes in response to the rising competition in the mobile market, following the entry of new carriers Golan Telecom Ltd. and HOT Mobile Ltd., and the low-cost plans offered by Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) and Orange franchisee Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR).

Pelephone is also offering an unlimited calls plan at NIS 129 per month, which will rise to NIS 149 after one year. This plan includes unlimited calls and SMS, and up to 3 giga Internet access. The plan also offers unlimited calls to landlines in 39 foreign destinations in Western Europe, Asia, South America, the US, and Canada. For the US and Canada, it is possible to call from a mobile phone to both landline and mobile numbers.

Published by Globes [online], Israel business news – www.globes-online.com – on July 16, 2012