globes 19-1-2015

Golan Telecom offers cut-price enterprise package

Golan’s package for businesses costs NIS 25 monthly per line. Cellcom and Partner’s share prices are plunging.

Golan Telecom, controlled by Michael Golan and his partners, is going for the soft underbelly of the veteran carriers and is starting to attack the enterprise market. As reported in “Globes”, the enterprise market has become the weak point of the veteran carriers because prices in the personal user market have fallen to such low levels that the great fear is that medium-size and large businesses will demand that existing agreements should be reopened and that prices should be lowered to match those levels.

Golan has identified the weakness, and today it is offering enterprise customers as price of NIS 25 monthly per line (excluding VAT) that includes international calls and 6 giga data. The company says that after reaching 12% of the private user market, it is entering the enterprise sector and is offering the most worthwhile package on the market with the most attractive enterprise tariff. In addition to the price per line, Golan will charge a fixed monthly amount of NIS 250 covering 500 lines. An enterprise with, say, 1,000 lines will be able to open two accounts, paying NIS 250 monthly for each.

w.globes-online.com – on January 19, 2015