Globes 19-9-2012

Cellcom to market Nano-SIM for iPhone 5
Cellcom is preparing for the unofficial arrival in Israel of the iPhone 5, following the global launch on Friday.
19 September 12 15:25, Tzahi Hoffman
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Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) is preparing for the unofficial arrival in Israel of the iPhone 5, following the global launch on Friday. The iPhone 5 uses a new kind of SIM card, the Nano SIM, instead of the Micro-SIM used in the iPhone 4, and standard SIM cards used in many mobile phones on the market.

Consumers who bought an iPhone 5 overseas will not be able to cut the SIM cards on the market to Nano SIM size, because of their various thicknesses. Instead, they will have to buy a new SIM card.

Cellcom will offer the Nano SIM at NIS 99 each, beginning tomorrow, so that customers will be ready for the iPhone 5, when they begin arriving in Israel on Sunday via private stores or by delivery services from the US. Mobile carriers are expected to compete in the market by selling Nano SIM card alongside Cellcom.

Published by Globes [online], Israel business news – www.globes-online.com – on September 19, 2012